JCB and LIV Golf League have confirmed their multi-year partnership.

Ahead of its July 26–28 event in the UK, LIV Golf has announced a multi-year partnership with JCB, one of the biggest privately-owned producers of construction and agricultural equipment worldwide.

A week following The Open, at the JCB Golf & Country Club in Uttoxeter, England, is LIV Golf UK by JCB.

This will be LIV Golf’s third visit to the UK following the company’s founding in 2022.

The Centurion Club in Hertfordshire hosted the last two LIV Golf tournaments held in the United Kingdom.

The last event of the 2024 LIV Golf League season to take place outside of the US will be LIV Golf UK by JCB.

LIV Golf UK by JCB, one of the first professional events held at the magnificent JCB Golf & Country Club, will bring some of the biggest names in the sport to the Staffordshire course.

Golf fans will have the chance to witness their hometown hero and European Ryder Cup star Tyrrell Hatton compete alongside his Legion XIII teammate and 2023 Masters champion Jon Rahm, among the many well-known players in the field.

“What looks to be a spectacular event is now only four months away,” stated Graeme Macdonald, CEO of JCB. We are ecstatic to be working with LIV Golf to co-host a tournament in the UK at the JCB Golf & Country Club in 2024 as the exclusive partner and host.

“Our most recent tournament partnership is a prime example of LIV Golf and JCB’s dedication to creativity and teamwork,” stated Monica Fee, Senior Vice President and Global Head of Partnerships at LIV Golf.

“To further elevate this highly anticipated event and continue the global impact LIV Golf is having on a new generation of fans around the world, we’re proud to have one of the UK’s most impressive family-owned businesses on board.”

Many course experts believe that JCB Golf & Country Club is among the most exciting new golf courses to be constructed in the UK in the past ten years.

Built on a 240-acre plot of land next to the JCB World Headquarters, the course was created by the globally recognized Robin Hiseman of European Golf Design and will officially open in 2019. It serves as a showcase for the superior engineering of JCB’s machinery.

The esteemed @livgolf_league will take place at JCB’s exclusive @JCBGolfCC in the summer. On July 26–28, 2024, the Staffordshire course will host a number of the biggest names in the sport. Find out more:

The 7308-yard par-72 course is on par with the finest in the entire globe.

Situated on a repurposed island, the course’s emblematic 17th hole is an amazing 255-yard par 3.

Apart from the golf course, JCB will be present throughout the tournament with its remarkable machinery positioned throughout the premises and exclusive events in the fan village, which will be revealed closer to the event.

To get exclusive updates and access, including the first window for hospitality tickets, fans are urged to register for free at LIV X.

In the near future, LIV X will offer ground passes for LIV Golf’s festival-style events, which include team and individual competitions, live music, and fan activities for all ages.

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